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UNCONVENTIONAL BUSINESS HACKER

ENTREPRENEUR

LECTURER & SPEAKER

Maurizio

Murciato

I am a Business Hacker
and Digital Enabler
in the industry segments of
Tech, Innovation,
Media and Entertainment.

An early adopter who loves to
make, tweak, mod & hack
businesses.

UNCONVENTIONAL BUSINESS HACKER  |  ENTREPRENEUR  |  LECTURER & SPEAKER

Maurizio

Murciato

I am a Business Hacker and Digital Enabler
in the industry segments of
Tech, Innovation, Media and Entertainment.

An early adopter who loves to
make, tweak, mod & hack
businesses.

I am a Business Hacker and Digital Enabler
in the industry segments of
Tech, Innovation, Media & Entertainment.

An early adopter who loves to
make, tweak, mod & hack
businesses.

ABOUT ME

 

I am a creative sales, marketing, business and product development professional, with over 10 years of dynamic experience across a broad range of functions in tech, digital, entertainment and unconventional media.

My specialties are business & revenue models hacking, product design & development and newsworthy cross-media campaigns & events for client acquisition, activation and retention.

My focus is on digital transformation programs for open innovation initiatives and corporate innovation strategies.

I’ve proven my ability to combine vision, creativity and strong business acumen, team management and leadership qualities to support change management, digitization, business modeling, go-to market efforts, product launches, branding initiatives, positioning of companies and products for success.

I am an early adopter who loves to make, tweak & hack businesses.

AREAS OF EXPERTISE

  • INNOVATION STRATEGY 90% 90%
  • EMERGING TECHNOLOGIES 80% 80%
  • BUSINESS & REVENUE MODEL HACKING 90% 90%
  • PRODUCT DESIGN & DEVELOPMENT 85% 85%
  • DESIGN THINKING 85% 85%
  • LEAN & AGILE METHODOLOGIES 70% 70%
  • SALES AND REVENUE MANAGEMENT 90% 90%
  • BRANDING AND POSITIONING 90% 90%
  • UX STRATEGY 70% 70%
  • DIGITAL MARKETING STRATEGY 85% 85%
  • FUNNEL DESIGN & HACKING 75% 75%
  • ONLINE ADVERTISING 80% 80%
  • DIGITAL MARKETING AUTOMATION 75% 75%
  • EMAIL MARKETING 80% 80%
  • DIGITAL PR AND INFLUENCER MARKETING 80% 80%
  • SOCIAL MEDIA STRATEGY 85% 85%
  • EVENTS MANAGEMENT 90% 90%
  • UNCONVENTIONAL MARKETING AND ADVERTISING 85% 85%
  • INFO-MARKETING 75% 75%
  • PERSONAL BRANDING STRATEGIES 75% 75%
  • PITCHING 90% 90%
  • PUBLIC SPEAKING 85% 85%
  • COACHING 70% 70%

TOOLS

Win OS

Mac OS

Linux OS

iOS

Android

G Suite

Office Suite

Adobe Suite

Apple Suite

Audio Edit

Video Edit

Wordpress

HTML-CSS

IoT

Guitar-Piano

Ult. Frisbee

Travel

TV Series

RECENT JOBS

Partner

Visionary Days Brain Storming
VISIONARY DAYS > 2019 – Today

Partner and investor in Visionary Days project and PLESH™ Technology: I advise the Founders on business management, marketing and sales strategies, with focus on product development.

PLESH™ is an Artificial Intelligence platform that transforms a traditional conference into an interactive event, by enabling scalable and simultaneous conferences with semantic listening, real time data visualization and automatic documents production and publishing.

VISIONARY DAYS is the flagship annual Decentralized Event: a ten-hours brainstorming marathon where thousands of young visionaries debate simultaneously from different cities, in order to create a collective vision of their Future. The event is assisted by PLESH™ AI Tech and the results of the debates are automatically compiled and published by the platform into the Dynamic Manifesto e-book.

Founder, VP of Sales & Marketing

Escape Room The Impossible Society Escaperoom Logo
THE IMPOSSIBLE SOCIETY > 2015 – Today

Founder and VP of a “Real Life Games” and “Alternate Reality Games” provider, that produces and offers hybrid gaming experiences. Escape-Room Games, Virtual-Alternate-Augmented reality games, Team Building, Cross Medial Treasure Hunts, Urban Games, Secret Cinema / Theater Plays.

The Impossible Society is a fiction game based on the story of a mythical secret organization, devoted to the exploration of human mind and its potential, whose past members were known to control politics, finance and historical events with lobbying and espionage and secret intelligence. The users play different adventures based on real and digital games, to be recruited by the organization and be promoted to higher levels of authority.

Corporate Innovation & Digital Transformation Manager

TAG Talent Garden Digital Innnovation Coworking for StartUps
TALENT GARDEN > 2018 – 2020

In charge of product and business development on B2B clients for the business units of the holding company: campuses + innovation corporate education school + events + corporate programs agency. Responsible for developing and maintaining awareness and guidance on the market behavior and competitive trends in the digital, tech and innovation based industries and markets.

Talent Garden is the largest European network of campuses for professionals working in the tech and digital industries, that supports corporates by integrating them as part of the tech community to change their way of working and thinking different from their own businesses.

Head of Sales & Marketing

Piano B Logo Unconventional Marketing Special Projects
PIANO B > 2011 – 2018

In charge of cultivation, expansion and development of existing and new businesses relationships.

In charge of a team of 8 staff professionals.

Piano B’s mission consists in discovering and staying ahead of the latest trends in the advertsing industry, thanks to the creation, production and coordination of full-service activities and projects for businesses, brands and products, offering contents capable of surpassing the boundaries and limits of traditional media with the adoption of the new languages of entertainment, interactivity and virality.

Creative and cross-medial advertising campaigns, events, digital innovation, unconventional media and experiential marketing activities. 

Academic Coordinator

IED Istituto Europeo di Design Milano Design University
IED > 2011 – 2018

In charge of the design and coordination of “Event Management” bachelor’s degree academic program. Responsible for the education, the selection and the overseeing of courses, teachers and lecturers, with direct reporting to the board of directors.

25 courses and 150 students per year.

For more than forty years, Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual arts and management of creative industries, offering undergraduate degree, masters programs, training seminars, workshops, summer courses and continuing education programs which are offered in the local language of the school as well as in English. Today IED is an International Network based in Italy, Spain and Brasil with 4 different schools (Design, Fashion, Visual Communication and Management).

Inbound Marketing Consultant

Growth Hacker Maurizio Murciato Logo
GROWTH HACKER > 2009 – Today

Inbound marketing consultant and advisor for Digital Startups, Small and Local Businesses. My focus is on Branding, Re-Branding, Marketing Positioning, Pivoting, Business Model Hacking, Consumer Development Process, User Acquisition, Activation and Retention.

Growth Hacking is a cross-medial mindset and a digital toolset of techniques with the true goals of Conversion and Sales Growth, based on an unconventional approach of marketing exploitation with limited or scarce advertising budgets and resources. The approach is based on a framework that tricks and fix the conversion funnel on User / Client Acquisition, Activation, Retention, Referral and Revenues.

LECTURES & SEMINARS

IED, European Institute of Design
Master Course in “Event Management”
Master Course in “Brand Management and Communication”
Bachelor Course in “Event Management”
Bachelor Course in “Accounting and Sales”

IED Istituto Europeo di Design Milano Design University

Bocconi, School of Economics & Management
Master Course in “Marketing & Communication (MiMeC)”
Master Course in “Marketing Events”
Master Course in “Science in Economics & Mgmt for Arts, Culture, Media & Entertainment (ACME)”
Bachelor Course in “Digital Marketing & E-Commerce, Advanced”
Bachelor Course in “Events, Mega-Events and Creative Industries”
Bachelor Course in “Communication Events & Entertainment Industries”

Bocconi University Business Management Marketing

SDA Bocconi, School of Management
Master Course in Business Administration (MBA), “Marketing Club”

SDA Bocconi School of Management

“La Sapienza” University of Rome
Bachelor Course in “Advertising & integrated communication strategies”

Sapienza Rome University College

(SOME) PROJECTS

CONTACT ME