UNCONVENTIONAL MARKETER

ENTREPRENEUR

LECTURER & SPEAKER

Maurizio

Murciato

I am a Business Hacker
and Digital Enabler
in the industry segments of
Entertainment, Events, Tech, Innovation and Unconventional Media.

An early adopter who loves to
make, tweak, mod & hack
businesses.

UNCONVENTIONAL MARKETER  |  ENTREPRENEUR  |  LECTURER & SPEAKER

Maurizio

Murciato

I am a Business Hacker and Digital Enabler
in the industry segments of
Entertainment, Events, Tech, Innovation and Unconventional Media.

An early adopter who loves to
make, tweak, mod & hack
businesses.

I am a Business Hacker and Digital Enabler
in the industry segments of
Entertainment, Events, Tech, Innovation and Unconventional Media.

An early adopter who loves to
make, tweak, mod & hack
businesses.

ABOUT ME

 

I’m a creative and business-savvy sales, marketing and development professional, with over 10 years of dynamic experience across a broad range of functions in entertainment, events, tech, digital innovation and unconventional media.

My specialties are newsworthy cross-media campaigns & events with client acquisition, activation and retention.

I’ve proven my ability to combine vision, creativity and strong business acumen with well-developed project management and leadership qualities to support go-to market efforts, product launches, branding initiatives, positioning of companies and products for success.

I am an unconventional marketer growth hacker and an early adopter who loves to make, tweak, mod & hack businesses.

AREAS OF EXPERTISE

  • STRATEGIC BUSINESS PLANNING 100%
  • BRANDING AND POSITIONING 100%
  • SALES AND REVENUE MANAGEMENT 100%
  • UNCONVENTIONAL MARKETING AND ADVERTISING 100%
  • PUBLIC SPEAKING 100%
  • EVENTS MANAGEMENT 100%
  • DIGITAL PR AND INFLUENCER MARKETING 100%
  • DIGITAL MARKETING STRATEGY 90%
  • ONLINE ADVERTISING 90%
  • SOCIAL MEDIA STRATEGY 80%
  • EMAIL MARKETING 80%
  • SEM 80%
  • SEO 75%

TOOLS

Win OS

Mac OS

Linux OS

iOS

Android

Photoshop

Illustrator

In Design

Keynote

PPT

Excel

Final Cut

Premiere

Wordpress

HTML - CSS

SQL DB

CuBase

Logic

Arduino

Guitar

Ult. Frisbee

Basketball

Travel

TV Series

CURRENT JOBS

Head of Sales & Marketing

Piano B Logo Unconventional Marketing Special Projects
PIANO B > 2011 – Today

Head of Sales, Marketing and Business Development. In charge of a team of 8 staff professionals. Specialities: creative and cross-medial advertising campaigns, events, digital innovation, unconventional media and experiential marketing activities.

Piano B’s mission consists in discovering and staying ahead of the latest trends in the advertsing industry, thanks to the creation, production and coordination of full-service activities and projects for businesses, brands and products, offering contents capable of surpassing the boundaries and limits of traditional media with the adoption of the new languages of entertainment, interactivity and virality.

Founder, VP of Sales & Marketing

Escape Room The Impossible Society Escaperoom Logo
THE IMPOSSIBLE SOCIETY > 2015 – Today

Founder and VP of a “Real Life Games” and “Alternate Reality Games” provider, that produces and offers hybrid gaming experiences. Escape-Room Games, Virtual-Alternate-Augmented reality games, Team Building, Cross Medial Treasure Hunts, Urban Games, Secret Cinema / Theater Plays.

The Impossible Society is a fiction game based on the story of a mythical secret organization, devoted to the exploration of human mind and its potential, whose past members were known to control politics, finance and historical events with lobbying and espionage and secret intelligence. The users play different adventures based on real and digital games, to be recruited by the organization and be promoted to higher levels of authority.

Academic Coordinator

IED Istituto Europeo di Design Milano Design University
IED > 2011 – Today

In charge of the design and coordination of “Event Management” bachelor’s degree academic program. Responsible for the education, the selection and the overseeing of courses, teachers and lecturers, with direct reporting to the board of directors.

For more than forty years, Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual arts and management of creative industries, offering undergraduate degree, masters programs, training seminars, workshops, summer courses and continuing education programs which are offered in the local language of the school as well as in English. Today IED is an International Network based in Italy, Spain and Brasil with 4 different schools (Design, Fashion, Visual Communication and Management).

Inbound Marketing Consultant

Growth Hacker Maurizio Murciato Logo
GROWTH HACKER > 2009 – Today

Inbound marketing consultant and advisor for Digital Startups, Small and Local Businesses. My focus is on Branding, Re-Branding, Marketing Positioning, Pivoting, Business Model Hacking, Consumer Development Process, User Acquisition, Activation and Retention.

Growth Hacking is a cross-medial mindset and a digital toolset of techniques with the true goals of Conversion and Sales Growth, based on an unconventional approach of marketing exploitation with limited or scarce advertising budgets and resources. The approach is based on a framework that tricks and fix the conversion funnel on User / Client Acquisition, Activation, Retention, Referral and Revenues.

WORKSHOPS & SEMINARS

IED, European Institute of Design

Master Course in “Event Management”
Master Course in “Brand Management and Communication”
Bachelor Course in “Event Management”
Bachelor Course in “Accounting and Sales”

IED Istituto Europeo di Design Milano Design University

Bocconi, School of Economics & Management

Master Course in “Marketing & Communication (MiMeC)”
Master Course in “Marketing Events”
Master Course in “Science in Economics & Mgmt for Arts, Culture, Media & Entertainment (ACME)”
Bachelor Course in “Digital Marketing & E-Commerce, Advanced”
Bachelor Course in “Events, Mega-Events and Creative Industries”
Bachelor Course in “Communication Events & Entertainment Industries”

Bocconi University Business Management Marketing

SDA Bocconi, School of Management

Master Course in Business Administration (MBA), “Marketing Club”

SDA Bocconi School of Management

“La Sapienza” University of Rome

Bachelor Course in “Advertising & integrated communication strategies”

Sapienza Rome University College

StartUp Saturday

“Unconventional Marketing” Seminar

Startup Saturday Pitch Event

Talent Garden

“Retail Innovation” Seminar

TAG Talent Garden Digital Innnovation Coworking for StartUps

Lean StartUp Machine

Business Model Validation Workshop

Lean Startup Machine Workshop

(SOME) CLIENTS & PROJECTS

STARTUPS HACKED

“Is marketing the art of tricking people into buying stuff they don’t need?

Or is it about spreading ideas that people fall in love with?”

Seth Godin

“A Growth Hacker is a person whose true north is growth.

Everything they do is scrutinized by its potential impact on scalable growth.”

Sean Ellis

“When you think about it, the hyperlink is the ultimate act of generosity online.

When somebody links to another site, what they’re doing is telling their readers to go elsewhere.”

Chris Anderson

“The end goal of every Growth Hacker is to build a self-perpetuating marketing machine that reaches millions by itself.

Growth Hacker Is the New VP of Marketing.”

Ryan Holiday

“Is marketing the art of tricking people into buying stuff they don’t need?

Or is it about spreading ideas that people fall in love with?”

Seth Godin

“A Growth Hacker is a person whose true north is growth.

Everything they do is scrutinized by its potential impact on scalable growth.”

Sean Ellis

“When you think about it, the hyperlink is the ultimate act of generosity online.

When somebody links to another site, what they’re doing is telling their readers to go elsewhere.”

Chris Anderson

“The end goal of every Growth Hacker is to build a self-perpetuating marketing machine that reaches millions by itself.

Growth Hacker Is the New VP of Marketing.”

Ryan Holiday

CONTACT ME