UNCONVENTIONAL MARKETER  |  GROWTH HACKER  |  LECTURER & SPEAKER

UNCONVENTIONAL MARKETER

GROWTH HACKER

LECTURER & SPEAKER

Maurizio

Murciato

Maurizio

Murciato

Just an early adopter who can make, tweak, mod & hack.

Just an early adopter who can

make, tweak, mod & hack.

ABOUT ME

 

I am a creative and business-savvy sales, marketing and communication professional, with 10 years of progressive experience across a broad range of marketing functions and varied industry segments, specialized in media and user/client acquisition, activation and retention.

Proven ability to combine vision, creativity, and strong business acumen with well-developed project management and leadership qualities to support go-to market efforts, product launches, branding/rebranding initiatives, positioning companies and products for success.

AREAS OF EXPERTISE

  • STRATEGIC BUSINESS PLANNING 100%
  • UNCONVENTIONAL MARKETING AND ADVERTISING 100%
  • PRODUCT MARKET FIT & BUSINESS MODEL VALIDATION 90%
  • STARTUP GROWTH HACKING 100%
  • DIGITAL MARKETING STRATEGY 90%
  • CAMPAIGN MANAGEMENT 80%
  • BRANDING AND POSITIONING 100%
  • PROJECT MANAGEMENT 100%
  • EVENTS MANAGEMENT 100%
  • SOCIAL MEDIA STRATEGY 80%
  • DIGITAL PR 80%
  • EMAIL MARKETING 80%
  • SEO 75%
  • SEM & ADWORDS 80%
  • VERBAL – WRITTEN COMMUNICATION 100%
  • PUBLIC SPEAKING AND PRESENTATIONS 100%

TOOLS

Win OS

Mac OS

Linux OS

iOS

Android

Photoshop

Illustrator

In Design

Keynote

PPT

Excel

Final Cut

Premiere

Wordpress

HTML - CSS

SQL DB

CuBase

Logic

Arduino

Guitar

Ult. Frisbee

Basketball

Travel

TV Series

CURRENT JOBS

Chief Commercial & Marketing Officer (CCO & CMO)

Piano B Logo Unconventional Marketing Special Projects
PIANO B > 2011 – Today

Head of  Sales/Commercial, Marketing and Business Development Management departments and functions. In charge of a team of 8 staff professionals. Specialities: creative and cross-medial marketing campaigns, events and experiential marketing activities.

Piano B’s mission consists in discovering and staying ahead of the latest trends in the communications industry, thanks to the creation, production and coordination of full-service activities and projects for businesses, brands and products, offering contents capable of surpassing the boundaries and limits of traditional media with the adoption of the new languages of entertainment, interactivity and virality.

Academic Coordinator & Teacher

IED Istituto Europeo di Design Milano Design University
IED > 2011 – Today

In charge of the design and coordination of “Event Management” bachelor’s degree academic program. Responsible for the education, the selection and the overseeing of courses, teachers and lecturers, with direct reporting to the board of directors.

For more than forty years, Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual arts and management of creative industries, offering undergraduate degree, masters programs, training seminars, workshops, summer courses and continuing education programs which are offered in the local language of the school as well as in English. Today IED is an International Network based in Italy, Spain and Brasil with 4 different schools (Design, Fashion, Visual Communication and Management).

Growth Hacker Consultant

Growth Hacker Maurizio Murciato Logo
GROWTH HACKER > 2009 – Today

Inbound marketing consultant and advisor for Digital Startups, Small and Local Businesses. My focus is on Branding, Re-Branding, Marketing Positioning, Pivoting, Business Model Hacking, Consumer Development Process, User Acquisition, Activation and Retention.

Growth Hacking is a cross-medial mindset and a digital toolset of techniques with the true goals of Conversion and Sales Growth, based on an unconventional approach of marketing exploitation with limited or scarce advertising budgets and resources. The approach is based on a framework that tricks and fix the conversion funnel on User / Client Acquisition, Activation, Retention, Referral and Revenues.

Co-Founder and VP of Marketing

Escape Room The Impossible Society Escaperoom Logo
THE IMPOSSIBLE SOCIETY > 2015 – Today

Founder and VP of Marketing of a “Real Life Games” and “Alternate Reality Games” provider, that produces and offers hybrid gaming experiences. Escape-Room Games, Virtual-Alternate-Augmented reality games, Team Building, Cross Medial Treasure Hunts, Urban Games, Secret Cinema / Theater Plays.

The Impossible Society is a fiction game based on the story of a mythical secret organization, devoted to the exploration of human mind and its potential, whose past members were known to control politics, finance and historical events with lobbying and espionage and secret intelligence. The users play different adventures based on real and digital games, to be recruited by the organization and be promoted to higher levels of authority.

WORKSHOPS & SEMINARS

IED, European Institute of Design

Master Course in “Event Management”
Master Course in “Brand Management and Communication”
Bachelor Course in “Event Management”
Bachelor Course in “Accounting and Sales”

IED Istituto Europeo di Design Milano Design University

Bocconi, School of Economics & Management

Master Course in “Marketing & Communication (MiMeC)”
Master Course in “Marketing Events”
Master Course in “Science in Economics & Mgmt for Arts, Culture, Media & Entertainment (ACME)”
Bachelor Course in “Digital Marketing & E-Commerce, Advanced”
Bachelor Course in “Events, Mega-Events and Creative Industries”
Bachelor Course in “Communication Events & Entertainment Industries”

Bocconi University Business Management Marketing

SDA Bocconi, School of Management

Master Course in Business Administration (MBA), “Marketing Club”

SDA Bocconi School of Management

“La Sapienza” University of Rome

Bachelor Course in “Advertising & integrated communication strategies”

Sapienza Rome University College

StartUp Saturday

“Unconventional Marketing” Seminar

Startup Saturday Pitch Event

Talent Garden

“Retail Innovation” Seminar

TAG Talent Garden Digital Innnovation Coworking for StartUps

Lean StartUp Machine

Business Model Validation Workshop

Lean Startup Machine Workshop

(SOME) CLIENTS & PROJECTS

 

Piano B Logo Unconventional Marketing Special Projects

STARTUPS ADVISED

 

Growth Hacker Maurizio Murciato Logo

“Is marketing the art of tricking people into buying stuff they don’t need?

Or is it about spreading ideas that people fall in love with?”

Seth Godin

“A Growth Hacker is a person whose true north is growth.

Everything they do is scrutinized by its potential impact on scalable growth.”

Sean Ellis

“When you think about it, the hyperlink is the ultimate act of generosity online.

When somebody links to another site, what they’re doing is telling their readers to go elsewhere.”

Chris Anderson

“The end goal of every Growth Hacker is to build a self-perpetuating marketing machine that reaches millions by itself.

Growth Hacker Is the New VP of Marketing.”

Ryan Holiday

“Is marketing the art of tricking people into buying stuff they don’t need?

Or is it about spreading ideas that people fall in love with?”

Seth Godin

“A Growth Hacker is a person whose true north is growth.

Everything they do is scrutinized by its potential impact on scalable growth.”

Sean Ellis

“When you think about it, the hyperlink is the ultimate act of generosity online.

When somebody links to another site, what they’re doing is telling their readers to go elsewhere.”

Chris Anderson

“The end goal of every Growth Hacker is to build a self-perpetuating marketing machine that reaches millions by itself.

Growth Hacker Is the New VP of Marketing.”

Ryan Holiday

CONTACT ME